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Essity’s Tanja Grubner Joins The Immortal Awards Jury

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Global marketing director joins German jury for this year's competition

Essity’s Tanja Grubner Joins The Immortal Awards Jury
Essity’s Tanja Grubner has been announced as a juror at this year's Immortal Awards, joining the German jury, which is supported by Zauberberg Productions.

Tanja is a global marketer and feminist, passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. 

In her current role, as global marketing director at Essity, she redefined the global brand positioning for Libresse (or Bodyform, Nana etc), led taboo breaking campaigns #bloodnormal, #VivaLaVulvaand #wombpainstories tackling toxic stereotypes around periods, vaginas and women’s bodies, disrupting the Feminine Care category forever. 

The work is part of the advertising archives of the MOMA (NYC), the Louvre (Paris) and received 200+ awards, including Cannes Lions Grand Prix for Glass, Titanium Lions, D&AD black pencil of the decade, APG Grand Prix for creative strategy, WARC Grand Prix for effective use of brand purpose and put Libresse among the top five creative brands in the world (WARC 2019, 2020, 2021). That's bloody lovely but even better, it's improving millions of women’s lives worldwide. 

In the last 18 years, she’s lived across three continents, worked across a broad range of brands and FMCG categories in regional and global roles always having innovation, design, sustainability but above all the consumer in mind.

Entries into The Immortal Awards will be accepted until September 9th 2022. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2021 and 31st August 2022.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.



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The Immortal Awards, Tue, 05 Jul 2022 09:30:51 GMT