ESPN Celebrates Endless Resilience of Sports Women in 'That's a W.' Campaign

ESPNW's launches its campaign from Arts & Letters during last nights Oscars. 

The next installment of the 'That’s a W.' campaign features a series of new 15-second vignettes that will highlight four female athletes that may not be as well known to the public or casual sports fans, as they tell the stories of their own inspiring W’s (wins!). The campaign continues to celebrate the daily victories, personal triumphs, and endless resiliency of women both on and off the field, and launched last night - on March 12th, during the 95th Academy Awards. 

"We wanted to create a series of spots to celebrate just a few of the many women who continue to push and change the game, lifting each other up and advocating for all women everywhere," said Alex Brusko, art director at Arts & Letters. 

The first :15 spot features Olympic Gold Medallist and World Cup alpine skier Mikaela Shiffrin. Recently Mikaela held the record for most Alpine Skiing women’s World Cup wins (85), having surpassed Lindsey Vonn’s record (82) in January. The first commercial aligned with the time she surpassed Ingemar Stenmark’s record (86), becoming the most awarded alpine skier of all time.

All of the four stories in the campaign celebrate athletes, coaches and women in sport making an impact in their sport and inspiring sports fans and women everywhere. The campaign spotlights and elevates all that women in sports achieve every day, in so many ways, builds on the momentum around women’s sports and female athletes continuing to be at an all-time high. 

"From breaking records to making history and working towards a more equitable future for all, the world of women’s sports has never had more momentum," said Gloria Concepción, copywriter at Arts & Letters.