ESPN Campaign Captures the Non Stop Action of the NBA Playoffs

NBA launches its latest campaign on ESPN’s 'The Time is Now', as we head into the ever-exciting NBA Playoffs beginning April 20th. 

For this new NBA on ESPN spot, Arts & Letters Creative Co. had the chance to work with one of music’s biggest producers, Metro Boomin to customise a score specifically for this project based on his track Runnin Outta Time. The track was released on Metro Boomin and Future’s new chart-topping collaboration album, We Don’t Trust You. 

In addition, Arts & Letters' production partners, OMAR Films, based in Paris, helped bring a unique motion blur technique to life paired with NBA footage, creating a visually captivating spot that emphasises the non-stop action of the Playoffs and Finals.

“We worked with our director, Colin Read, to create a motion blur treatment that illustrates the speed, power, and energy of the NBA during this time of the season,” said Chris Kim, creative director at Arts & Letters. “In Time to Find Out, we wanted the fans to feel the intensity of the playoffs translated onto the screen.”