Erste Bank Debuts Emotional Spot with Heart Warming Message

Erste Bank’s latest commercial campaign traces the relationship between a father and his son, all within the childhood bedroom. Created by JVM and directed by Arts & Sciences’ Daniel&Szymon, this cinematic symphony artfully portrays a vibrant life unfolding with seamless transitions as memorable moments from everyday life play out with smooth shots.

Guided by a steady, reflective voiceover, the story moves through time—childhood joys, teenage struggles, and the bittersweet moment of moving out—before rewinding to reveal a heart warming twist. Directed with the sophistication of a blockbuster movie, Daniel&Szymon expertly blend timeless imagery with nuanced and realistic performances, grounding the film in a universal scenario that many audiences can easily connect with. This echoes Erste Bank’s message: encouraging clients to believe in themselves, just as the most important and vulnerable people in their lives do.

On directing the film, Daniel&Szymon say, “Being fathers ourselves, we know how time sneaks up on you. A child grows, a room changes, but the connection never fades. We wanted to capture that feeling in a way that was true to life.”