Epidemic Sound Brings Hundreds of Human Emotions to Life through Music

Epidemic Sound, the soundtracking platform for content creation, is proud to introduce its first brand campaign, called A Sound for Every Feeling.

A Sound for Every Feeling highlights the infinite variety of feelings that humans have – and shows how they truly come to life with the right sound and music. This is the brand’s first campaign under its new tagline, Feel It, Find It, which encourages creators everywhere to supercharge the emotional depth of their content by finding the perfect soundtrack on Epidemic Sound.

To bring the creative to life, the team identified hundreds of individual feelings out in the world and scored them with Epidemic soundtracks, from epic anthems to nostalgic ballads and everything in between. 

This campaign targets hyperlocally: over 500 hyper-contextual creative placements target people right at the source of their specific feelings, such as places people live, work and play – on social, digital, OLV, and OOH in neighbourhoods across New York, Los Angeles, and London.

Ads with QR codes are positioned at street level, encouraging passersby to interact with the campaign. Each QR code will lead to a distinct, location inspired playlist, (like this one, or this one, or this one) expertly curated to resonate with the specific emotion depicted in the ad. Embracing the powerful connection between emotion, location, and music, this interactive approach provides an engaging and unique experience highlighting how you can find the perfect soundtrack for any feeling.

“We partnered with Epidemic Sound to soundtrack the feelings people have for three major cities. For example, all New Yorkers can relate to the love/hate feeling they have with the city but now they can also hear what that feeling sounds like… by scanning a QR code on a contextual placement printed on a trash bag on a NYC street. In this hyper-specific contextual OOH campaign we aimed to show creators that Epidemic Sound’s wide range of music can help them add not only the perfect sound but also the perfect feeling to their projects.” says Tara Lawall, executive creative director at Rethink.

The multi-channel campaign is designed to resonate with professional creators and brands worldwide. With its extensive music catalogue, Epidemic Sound bridges the gap where language falls short, enabling content creators and brands to find the perfect soundtrack for every emotion they wish to evoke in their content.

“At Epidemic Sound, we are inspired by the depth and complexity of human emotion. Our latest campaign is a celebration of life's diverse emotional landscape, highlighting how feelings and music are intertwined and vital to the creative journey,” says Rob Bullough, global brand director at Epidemic Sound. “Dedicated to creators, brands, broadcasters, and freelancers alike, we empower creativity with the perfect soundtrack for every emotion, situation and story. If you can feel it, we have the music to express it.”

A Sound for Every Feeling, which launched on March 18th, will run until mid-April, with a second phase scheduled for Fall 2024. The campaign was developed in collaboration with creative agency Rethink, and media placements were managed by Mediahub. This initiative follows the launch of Epidemic Sound’s new brand identity, which was executed in partnership with Bold Scandanavia / NoA.