Environics Analytics Joins ICA’s 'Tell Them!' Campaign

Ahead of the federal election on April 28th, the Institute of Canadian Agencies (ICA) is urging the country’s agency leaders to get engaged in the campaign by talking to federal candidates across the country about the sector’s financial contribution to the economy and make specific asks.

ICA partner Environics Analytics has joined this call bringing the power of their VoterConnect data to the campaign.

“With so many boundary changes since 2021 it has been difficult to truly understand how those voting patterns of our last Federal Election apply to 2025,” said Scott Knox, president and CEO of the ICA. “The Environics Analytics team have drilled down into the votes as they happened but in 2025 ridings boundaries to give a much clearer picture.”

“EA’s mission is to make the lives of Canadians better through transformative data and analytics. VoterConnect will do this by helping Canadians receive messages that matter most to them during elections. They will be better informed. This is a Canadian system tailored to this country with its unique multi-party and confidentiality landscapes,” said Jan Kestle, founder and president of Environics Analytics.

The ICA is providing the tools for industry as part of the “Tell Them!” campaign designed to ensure that agencies are being prioritised by the federal government, particularly as it attempts to diversify trade and stimulate economic growth in the face of threats to the economy posed by tariffs and a deteriorating relationship with the U.S.

Creative industries are economic powerhouses that also play a critical role in defining our national identity. The ICA is seeking recognition for Canadian advertising, marketing, media, and public relations agencies under three buckets:

1. Tax Incentives – Advocating for extending Film and TV tax credits to include advertising,
marketing, media, PR, and agency production services.
2. Training & Technology – Calling for increased government support in workforce training and technological advancements.
3. Trade Representation – Pushing for the inclusion of agencies in international trade missions to promote Canadian creativity globally

Agencies can visit the ICA website at https://theica.ca/tellthem to access the advocacy tools.

The organisation’s ambitious advocacy agenda at the federal level has already resulted in meetings with politicians including Parliamentary Secretary Noormohamed, Trade Commissioners, the Minister of Heritage, Canadian Culture and Identity, Global Affairs Canada, the Canadian Audio-Visual Certification Office (CAVCO) and the Department of Innovation, Science and Economic Development (ISED).