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Emirates NBD Gives the UAE Its Very Own Constellation

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FP7 McCann marks UAE’s 50th National Day with an idea that brings the nation's brand to the stars

Emirates NBD Gives the UAE Its Very Own Constellation

On UAE’s 50th National Day, Emirates NBD creates The Emirates Constellation, making the UAE the first nation to have its own constellation.

In the past decade, the United Arab Emirates has progressed at an exponential pace. Recently, with the Expo 2020 in Dubai, tourism campaigns, and evolving societal and political policies, all eyes of media worldwide have been on the UAE. So, on UAE’s iconic 50th National Day, FP7 McCann and Dubai Astronomy Group have teamed up with Emirates NBD, a leading UAE-based banking group in the MENAT region, to celebrate the country, its vision, its people and its future with an idea that raises its national brand among the stars.

Creating The Emirates Constellation - the first constellation of stars in the world named after a nation - the team behind the idea analysed star maps in the night sky and identified a group of stars in the shape of a map of the UAE and with the Dubai Astronomy Group, registered it. The shape consists of 7 stars each plotted to represent the 7 Emirates (states) of the UAE. 

An event at the Expo 2020 in Dubai on December 1 launched the idea through a film, starting and ending with the words and the memorial built for the founder of the UAE - Sheikh Zayed - sharing the story behind this timeless tribute. The film is set to an astral rendition of the UAEs National Anthem, combining the traditional roots of the country with a space operatic feel.

The film will also be promoted on social channels, cinemas and on news channels locally starting with the UAE National Day on December 2. On web and mobile, people can search the star maps to find 'The Emirates' constellation. Integration into leading star gazing apps is under development. And on the website, people can share their own tributes that’ll go into an interactive star map. Social sentiments have been high. The idea is also being developed further with Guinness World Records during December. 

Commenting on the idea, Moadh Bukhash, chief marketing officer at Emirates NBD said: “Inspired by the UAE’s sky-high ambition and successes, our idea gifts the people of the UAE ‘The Emirates Constellation’, a special place among the stars for our nation as it turns 50. The UAE has achieved so much in just five decades and guided by our founding fathers and the wise leadership of the the UAE, we hope that The Emirates Constellation will guide our future and inspire our people to continue to reach for the stars.”

Dr Hasan Al Hariri, president, Dubai Astronomy Group added: “We have been very excited to partner with Emirates NBD on this wonderful initiative that symbolically brings together the UAE’s past and its future. The Emirates Constellation is a representation of our progress, hope, unity and future   Being an idea that no country has implemented before, we had a challenging task on our hands. Our team mapped out the sky and existing constellations to identify the shape of the UAE map and select highly visible stars that would render its outline. We are delighted to have played a part in this fitting tribute to the UAE’s 50th anniversary.”

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Credits

BRAND: Emirates NBD

EVP, Head of Group Marketing & Customer Experience: Vikram Krishna

Chief Marketing Officer: Moadh Bukhash

Vice President - Group Media and Social: Mai Cheblak

Social Media Manager: Sanaz Samadi

Social Media Manager: Hind Al Ali

CONSTELLATION: DUBAI ASTRONOMY GROUP

Constellation Creative Concept: Tahaab Rais

Chief Astronomer and President, Dubai Astronomy Group: Dr. Hassan Ahmad Al Hariri

Constellation Architect, Dubai Astronomy Group: Ameena

AGENCY: FP7 MCCANN DUBAI

PRODUCTION AGENCY: CRAFT MENA

Business Leader and Project Leader: Vicky Kriplani

Regional Head of Strategy: Tahaab Rais

Regional ECD: Oliver Robinson

Head of Arabic and Writer: Manar Munjed

Art Director and Constellation Designer: Nathalie Douleh

Account Manager: Riddhi Mayank

Junior Account Manager: Shakeb Ghanim

Integration Production Lead: Pratixa

Agency Producer: Farha Moon

Retouch Artist: Amit Borawake

Editor: Amit Thakkar


PRODUCTION HOUSE: FILM PUDDING

EQUIPMENT: ACTION FILMZ STUDIO & RENTALS

Script, Screenplay and Film Director: Tahaab Rais

DOP: Mark Hobz

Executive Producer: Noor Dagher

Production Manager: Ziad Abou Zeid

Production Coordinator: Terry Chalouhi

1st AD: Chady Asfour

Wardrobe Stylist & Props: Rami Hajj

Make Up Artist: Maryam Khoshabi

Assistant Art Department: Umar Hayat

Veil Artist: Hassan Karanouh

Gear House: Abdul Qadir

Focus Puller: Tony Ibrahim

Key Grip: Hrach Hagopian

Gaffer: Shareif Mohammed

Focus Puller: Tony Ibrahim

Sound Recordist: Kane Rodrigues

Location: Abboud

POST-PRODUCTION: FILM PUDDING

GRADING: LZRD

SOUND: MANGOJAM STUDIO

Composer: Joe Dickinson

Producer: Wilbur D’Costa (MangoJam)

Voiceover: Abdullah Junaibi

Colouring & Grading: Karim Mira (LZRD)

GM - Post: Omnia Metwally (LZRD)

Head of CG: Anthony Geara

VFX Artist: Nicolas Kamel

VFX Artist: Nayan Chhaniyara

Editor: Mark Hayek




Categories: Banking, Finance

FP7 McCann Dubai, Thu, 02 Dec 2021 17:08:00 GMT