ellaOne Campaign Highlights Importance of Accessible Contraception

Object & Animal presents 'Your Partner For After', the latest work from acclaimed director Haya Waseem, created in collaboration with ellaOne. This compelling new campaign highlights the importance of accessible emergency contraception, offering a message of reassurance and support for those who need it most.

Haya infuses the film with her signature naturalism and emotional depth, crafting an intimate and empowering narrative that reflects the realities of modern reproductive healthcare. Your Partner For After captures the emotions of uncertainty and relief, positioning ellaOne as a trusted resource for those seeking discreet and reliable next-day emergency contraception.

“Haya has a rare ability to bring authenticity and nuance to sensitive topics,” said Dom Thomas, EP at Object & Animal. “Her approach ensures that the message resonates deeply, making the campaign both powerful and relatable.”

The film reinforces ellaOne’s commitment to providing accessible contraception without prescription, ensuring individuals have control over their reproductive choices.