Elizabeth Arden Appoints M&C Saatchi TALK as Global PR Agency Lead

M&C Saatchi TALK has been appointed by Elizabeth Arden, the prestige beauty brand with a rich heritage in skincare, colour and fragrance, as lead agency for its global consumer PR account.

As the global PR lead, M&C Saatchi TALK will develop brand strategy and creative from a central hub in London, creating campaigns to lead consistent conversations for Elizabeth Arden in multiple global markets. 

It will also partner with local agencies across the world to activate these campaigns and further establish the Elizabeth Arden brand as a prestigious and pioneering brand in beauty.

Elizabeth Arden looked for an agency with an understanding of global conversation, beauty category expertise and connections in their key markets of US, UK and China.  

M&C Saatchi Talk was appointed after a competitive pitch process. The London-based agency attributes its success to its global perspective from the ‘middle’ of markets both culturally and geographically, as well as its flexible, independent agency model.

M&C Saatchi TALK launched its network of independent agency partners, SERMO, in 2009. It can flex to work with existing client structures, provide networked agency support, or a mix of both. It means client needs are put first, rather than being forced into a rigid agency model.

Ron Rolleston, general manager at Elizabeth Arden comments, “Partnering with M&C Saatchi TALK is a strategic decision that aligns with Elizabeth Arden's global aspirations. Their creative prowess and expansive network of independent agencies will enable us to amplify our brand's voice worldwide.”

Jane Boardman, CEO at M&C Saatchi TALK and founding chair, British Beauty Council, says, “Our expertise in driving conversation for global brands, experience in beauty and strong connections with independent agencies across the world, make us perfectly positioned to help Elizabeth Arden develop a more consistent, strategic approach to global PR comms.

“During this pitch process, we built a really great relationship with the Elizabeth Arden client team and we’re looking forward to developing that into an effective, long-running partnership.”

Alex Michael, head of growth at M&C Saatchi TALK adds, “We are thrilled to be working with one of the best-known and most credible brands in beauty. We can’t wait to drive the conversations which reaffirm their place as a global icon, both now and for the future”.