electriclime° Joins Samsung Galaxy Global Campaign with Cheil Worldwide and Logan Studios

electriclime° have joined the successful ‘All About Switching’ global campaign for Samsung Galaxy, teaming up with Cheil Worldwide and Logan Studios.

Following the first two films of the project, electriclime° worked on Season 3 with the launch of new Galaxy Z Flip6 and Fold6 products, as well as the Galaxy Watch Ultra and Galaxy Ring.

This animation film is the latest spot as part of the 'Why Galaxy' brand campaign platform that Samsung has been carrying out with an aim to sway users towards Galaxy smartphones. 

By personifying apps with unique characteristics, the film highlights the benefits of Galaxy AI technology connected with all devices and highlights all key features into three pillars: productivity, creativity and health. 

The storyline of Galaxy AI's technology gaining a superpower shows that AI is getting one step closer to real life, and the harmonious combination of Galaxy's innovative products and characters with existing personalities is a key element of this Season 3. 

The newly-opened electriclime° team in Korea, led by executive producer Seung Ku Lee, partnered with Logan Studios, which created the previous seasons 1 and 2, and LA-based director Jens Gehlhaar for Season 3.