Elastic & BBDO NY Lead Red Cross Blood Drive

After scoring top honors at the Annecy International Film Festival for “Stuff,” an eye-catching Claymation spot that encouraged viewers to give charitably during the holiday season, Elastic Director Andy Hall has brought his inimitable skills to the Red Cross yet again for a second round of Holiday giving. Hall’s new spot, “Holiday 2012,” brings back his striking red, white and gray color palette and unconventional character designs, suggesting that viewers make donations at their local American Red Cross Blood Donation Center. Hall, a founding member of Elastic and head of CG at boutique VFX studio a52, once again teamed up with BBDO on the effort, which promotes Red Cross’ gift donation program.

 

Client: American Red Cross

Spot Title: “Holiday 2012”

Air Date: November 2012

 

Agency: BBDO NY

Chief Creative Officer: David Lubars

Senior Creative Director: Linda Honan

Art Director: Kurt Leonard

Copywriter: Nick Sonderup

Executive Producer: Ashley Sferro Henderson

Producer: Jesse Brihn

 

Design/Animation: Elastic

Director: Andy Hall

CG Supervisor: Kirk Shintani

Compositor: Shahana Khan

3D Artists: Paulo de Almada, Kim Zhu, Andy Lewis, Lindsey Butterworth, Wendy Pham, Cody Woodard, Frantz Vidal, Adam Carter

Smoke: Paul Yacono

Smoke Assistant: Dan Ellis

Producer: Meredith Tomasulo

Executive Producer: Jennifer Sofio Hall