Effie United States Announces 2025 Grand Jury

Effie United States has announced the distinguished group of marketing leaders who will serve on the Grand Jury for the 2025 Effie Awards US competition. This jury will determine the recipient of the Grand Effie, the top honour awarded for the most effective marketing effort of the year.

As the global authority on marketing effectiveness, the Effie Awards celebrate ideas that work - recognising marketing efforts that not only captivate but also deliver meaningful business impact.

The 2025 Effie Awards US Grand Jury includes an elite line up of industry leaders representing diverse sectors. These jurors are tasked with a singular challenge: to evaluate the year’s most successful marketing and select the one that best exemplifies strategic brilliance, creative execution, and exceptional results.

The 2025 Effie Awards US Grand Jury Members are:

Bria Bryant, global CMO, Assembly and founder, Dweller Foundation

Jiah Choi, CEO, BBDO NY and Energy BBDO

Ana María Henao, global CMO, Sigma

Soyoung Kang, CMO, eos Products

Krystle Loyland, founder and CEO, PREACHER

Chris Osner-Hackett, global chief marketing officer, Helen of Troy

Mo Said, founder and CEO, Mojo Supermarket

Jay Sethi, chief marketing and innovation officer, Diageo Mexico

“This year’s contenders are made up of the highest scoring Gold Effie winners so, at this level, every campaign is already impressive,” said Traci Alford, global CEO, Effie Worldwide. “What sets a Grand Effie winner apart is their ability to deliver undeniable, measurable impact. We’re excited to convene such a formidable group of experts who will bring rigorous debate, sharp insight, and a deep commitment to advancing effectiveness.”

The jury will convene this month in NYC, and the Grand Effie winner will be revealed at the 2025 Effie Awards US Gala on Thursday, May 22nd, at Cipriani South Street in New York City.

For more about Effie United States, visit here.