Edelman Snaps Up Twitter's Creator Guru Tyler Vaught for Global Influencer Role

Edelman has announced the appointment of Tyler Vaught, Twitter’s former head of branded content and creators into a newly created global role overseeing the firm’s Influencer Marketing offering. 

Per an official internal notice, Tyler is charged with developing the global architecture for Edelman’s influence marketing offer, and driving further integration between Edelman and its global entertainment, sports and lifestyle agency, United Entertainment Group.  

Tyler comes to Edelman with over 20 years experience as a marketer and strategist, bringing a wealth of knowledge and expertise to the role. Vaught will report to Jarrod Moses, founder, CEO, and president of United Entertainment Group.

According to Jarrod, "Tyler's experience across the client, platform and agency side, coupled with his deep understanding of the influencer and creator landscape, make him a valuable addition to the team. His background in developing and executing and scaling influencer campaigns globally will be instrumental in helping Edelman continue to lead the way in this rapidly growing space."

Of his new role, Tyler shares: "I'm excited to join the Edelman team as we reshape how brands partner with influencers and creators. The future of influencer marketing isn't transactional, it's a 360 relationship that generates the insights and creativity necessary to build trust with audiences and communities. I'm looking forward to working with the amazing people and unmatched resources of the DJE network to bring this to life for our clients.