Edelman Appoints Nia Pratiwi as Managing Director to Drive its Next Phase

Global integrated communications firm Edelman, credited for over two decades of industry leading research on public trust in societal institutions with the Edelman Trust Barometer, is bringing onboard Nia Pratiwi as managing director for its operations in Indonesia. A seasoned industry specialist, Nia will partner with clients of the firm on evolving, promoting and protecting their organisational and brand reputations in increasingly challenging times.

In a career spanning over 20 years across corporate communications, public affairs and government relations, Nia has held leadership positions at several respected firms, including Burson Cohn & Wolfe, Burson Marsteller, Fleishmann Hillard and Pfizer. She will now steer Edelman Indonesia’s next stage of strategic business growth in the rapidly growing, vibrant socio-economic climate of Indonesia.

Commenting on the appointment Warren Fernandez, CEO APAC said, “Indonesia’s economic growth story continues to draw interest around the world and remains core to Edelman’s growth for the region. We are excited about the many inspiring Asian hero business stories coming out of Indonesia.

“I’m confident that Nia’s demonstrated expertise and wealth of experience will prove to be an asset in Edelman emerging as a partner of choice for industry leading businesses on their respective journey of growth and expansion.” Nia adds, “I am truly excited to be a part of Edelman Indonesia. With the group’s industry leading position, Edelman is well-positioned to provide clients with exceptional results and continue to stay ahead of the industry.  

“I’m amazed at how the firm continues to retain its Campaign ‘PR Agency of the Year’ title now three years in a row, a true testament to the team’s determination and resolve to be the best-in-class.

“I am truly excited to embark on this journey, and am confident that together, we will continue to set new standards in the world of communications marketing.”

Nia's appointment is effective immediately.