eBay Appoints VCCP as Lead Creative Agency Across Europe

At an exciting time for the evolution of the eBay global brand, the marketplace has appointed VCCP as its creative agency in Europe.  

At the end of 2016, eBay invited agencies to pitch for its creative campaign work from 2017 onwards, seeking out one agency to support across creative portfolios in the UK, Germany, France, Italy and Spain.

The appointment comes at a key moment in the eBay global brand strategy. Over the past 22 years, eBay has grown to become one of the world's best-known marketplaces, now serving over 167million customers and has more than 1 billion items listed worldwide and the marketplace is now embarking upon the next phase of its brand evolution. 

VCCP is an international integrated communications agency. As the challenger agency for challenger brands, they transform the fortunes of their clients by challenging and disrupting the categories they operate in.