Easyjet's Jet Off-Ski Campaign by VCCP Tells Us When to Make the Best of The Snowfall

EasyJet is helping skiers make the most of the freshest snowfall in their favourite European ski resorts by keeping track of weather in the spirit of the brand's "Why not?" campaign.

Skiing is all about making the most of the best snowfall. Knowing where and when to hit the pistes can make all the difference - even if it means jetting off last-minute to chase the freshest powder. But keeping track of the weather across Europe isn't always easy. 

OMD, VCCP and JCD have created a dynamic, snow-triggered, real-time DOOH campaign using smart screen media spaces that alerts skiers to great snowfall in resorts across the Alps, as well as telling them which of easyJet's destinations airports will get them closest to the action. It's all the inspiration anyone could need to say "Why not?" to a spontaneous trip to a winter wonderland. The campaign is live across the UK throughout ski season 2017/18.