Dunkin’ has always been all about helping people traverse whatever life may bring - America runs on Dunkin’. Now, as Americans begin to feel more confident reemerging into the world, Dunkin’ celebrates that moment with a witty message of encouragement. It’s time to get up and running, it’s time to get back to getting back out there, it’s time to get back to your daily Dunkin’ coffee order that helps you get it all done.
The film was created with creative agency partner BBDO New York and directors Peter Martin at Corner Shop. Shot pre-pandemic, but not airing until now, the spot has been revamped to perfectly fit this moment in time and reinforce Dunkin’s longstanding promise to always help keep you running.