Dunkin' and OREO "Accidentally" Swap Twitter Accounts
Today, Dunkin’ and OREO “accidentally” swapped Twitter accounts as a fun and innovative way to get the message out about their new flavor collaborations. The activation is the first ever brand swap on Twitter.
At the beginning of the daylong event, it appeared as though there was some kind of glitch that lead to switched logos and tweets. Throughout the day the two brands worked together, experimenting with different flavor combinations to undo the glitch. In the end, everything goes back to normal when they create the actual Dunkin’ and Oreo flavor combinations that will be featured at Dunkin’ stores.
To pull it all off, the project was a true collaboration between Dunkin’s creative agency, BBDO, and OREO’s social agency, 360i. Much like the activation, teams from both agencies worked together to shepherd the project from start to finish.
Creative Agency: BBDO New York
Copywriter: Matt Onorato
Art Director: Dominique Wynne
Planner: Brenna Tharnstrom (Comms)
Account Director: Tyler Harris
Chief Creative Officer Worldwide: David Lubars (WW), Greg Hahn (NY)
Planning Director: Elizabeth Lee
Director of Integrated Production: David Rolfe
Executive Creative Directors: Doug Fallon, Steven Fogel
Executive Producer: Dan Blaney
Digital Agency: 360i
Digital Directors: Group Director, Social Content Lab: Pete Wood, Phillip Cho
Associate Media Director: Valentina Bettiol (Social Marketing)
Creative team: Yuji Yang (Social)
Design Director: Roger Lussier (Associate)
Strategist: Trusha Bhatt (Senior), Trusha Bhatt
Account Supervisor: Kaitleen Lim (Account Manager)
Designer: Motion Designers - Kelly Bray(Senior,Yuji Yang, Jay Jang
Copywriter: Roger Lussier (Social)
Illustrator: Jane Webster, Will Barras