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Creative

Dunkin' and OREO "Accidentally" Swap Twitter Accounts

Campaign created ina collaboration between Dunkin’s creative agency, BBDO, and OREO’s social agency, 360i

Dunkin' and OREO "Accidentally" Swap Twitter Accounts

Today, Dunkin’ and OREO “accidentally” swapped Twitter accounts as a fun and innovative way to get the message out about their new flavor collaborations. The activation is the first ever brand swap on Twitter.

At the beginning of the daylong event, it appeared as though there was some kind of glitch that lead to switched logos and tweets. Throughout the day the two brands worked together, experimenting with different flavor combinations to undo the glitch. In the end, everything goes back to normal when they create the actual Dunkin’ and Oreo flavor combinations that will be featured at Dunkin’ stores.

To pull it all off, the project was a true collaboration between Dunkin’s creative agency, BBDO, and OREO’s social agency, 360i. Much like the activation, teams from both agencies worked together to shepherd the project from start to finish.







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Client

Advertiser: Dunkin'

Creative Agency

Creative Agency: BBDO New York

Copywriter: Matt Onorato

Art Director: Dominique Wynne

Planner: Brenna Tharnstrom (Comms)

Account Director: Tyler Harris

Chief Creative Officer Worldwide: David Lubars (WW), Greg Hahn (NY)

Planning Director: Elizabeth Lee

Director of Integrated Production: David Rolfe

Executive Creative Directors: Doug Fallon, Steven Fogel

Executive Producer: Dan Blaney

Digital Agency

Digital Agency: 360i

Digital Directors: Group Director, Social Content Lab: Pete Wood, Phillip Cho

Associate Media Director: Valentina Bettiol (Social Marketing)

Creative team: Yuji Yang (Social)

Design Director: Roger Lussier (Associate)

Strategist: Trusha Bhatt (Senior), Trusha Bhatt

Account Supervisor: Kaitleen Lim (Account Manager)

Designer: Motion Designers - Kelly Bray(Senior,Yuji Yang, Jay Jang

Copywriter: Roger Lussier (Social)

Animation

Illustrator: Jane Webster, Will Barras