Dunkin' and OREO "Accidentally" Swap Twitter Accounts

Today, Dunkin’ and OREO “accidentally” swapped Twitter accounts as a fun and innovative way to get the message out about their new flavor collaborations. The activation is the first ever brand swap on Twitter.

At the beginning of the daylong event, it appeared as though there was some kind of glitch that lead to switched logos and tweets. Throughout the day the two brands worked together, experimenting with different flavor combinations to undo the glitch. In the end, everything goes back to normal when they create the actual Dunkin’ and Oreo flavor combinations that will be featured at Dunkin’ stores.

To pull it all off, the project was a true collaboration between Dunkin’s creative agency, BBDO, and OREO’s social agency, 360i. Much like the activation, teams from both agencies worked together to shepherd the project from start to finish.