Dune London Chooses Mother London as its Official AOR

 Today, fashion footwear and accessories specialist Dune London announces the appointment of Mother London as their creative agency partner, for the launch of their Spring/Summer 2019 collection.

The Dune London business is a UK high street success story, growing from a 20-square-metre concession in a fashion store on Oxford Street in 1992, to a global business with over 100 standalone stores, over 200 concessions in major global department stores and franchise/wholesale partnerships in 18 countries around the world and online orders are delivered to over 140 different countries.

Mother has been engaged to build on this success and develop the brand to help Dune London continue to grow globally.

Commenting on the appointment Rob Silsbury Marketing & Ecommerce Director of Dune London said: “Our aim is simple - consistently exceed expectations for design, quality, value, experience and service. It’s how we’ve developed into a major footwear and accessories brand. Now, as a global player, we’ve taken the decision to engage experts in building successful global brands, starting with SS19. Mother fitted that bill perfectly and we look forward to achieving great things together.”

Peter Robertson, Creative Director at Mother, added: “We want to remind people how great Dune London shoes and accessories are, by turning heads with our communications and getting people to think shoes first!”

The initial project will launch February 2019.