Drambuie Appoints Lucky Generals to Global Advertising Business

Lucky Generals has been appointed by Drambuie to handle its global advertising business.

The agency will be briefed with developing a multi-market brand campaign to drive salience and relevance, with the aim to unlock a new era of growth for Drambuie. 

Owned by William Grant & Sons, Drambuie is a unique blend of aged Scotch whisky, heather honey, herbs and spices. The brand has a rich history in hospitality, having been created by a hotelier on the Isle of Skye, who blended a family recipe dating back to the 18th Century. 

With a reputation as an indulgent symbol of generosity, Drambuie has gained a global following and is exported around the world as the authentic Scotch whisky liqueur. Today it’s enjoyed in the Drambuie Iced Espresso serve, a deliciously simple twist on the Espresso Martini. Equal parts espresso or cold brew and Drambuie, enjoy over plenty of ice and in good company.

James Taylor, global marketing manager at Drambuie, said, “Drambuie is such an iconic brand and despite some challenges in recent times, it is still a staple in many bars and homes around the world. After speaking to the team at Lucky Generals, we were impressed by their storytelling ability, which is often delivered with a generous amount of humour. Something that will be key for Drambuie’s future comms, and we’re excited to begin working with Lucky Generals to help us unlock this iconic brand’s potential.” 

Vickie Ridley, CMO at Lucky Generals, said, “A brand with a rich history, a truly delicious product, and a team with tons of ambition. Cheers to that!”