Dove's Hot Seats Give Music Fans Access to Hottest Concerts of the Year
With over 56 million TikTok views of people begging concertgoers to wear deodorant, it's clear that B.O. is killing the vibe. But going to an epic concert should mean fans can rock out like no one is smelling. That’s why Dove Whole Body Deo is launching Hot Seats, a campaign giving music lovers access to the hottest seats at the hottest concerts of the year, starting with to Charli XCX’s sold-out US Brat Tour.
Beginning Saturday, April 5th, Dove is hosting the ultimate scavenger hunt in Brat Tour cities – Austin, Minneapolis, Chicago, and New York City – where fans can try to score two VIP tickets to Charli XCXs BRAT 2025 - ARENA TOUR in their city. More exciting
drops will take place throughout the year too.
To participate:
Follow the Clues – Starting April 5th, 2025, head here to find location clues that lead to a chance to win hidden Hot Seats locations in a Brat Tour city.
Find the Digital Billboard Truck – Solve the clue and track down a Hot Seats digital billboard truck as it moves through each city.
Scan and Win – Be one of the first to scan the truck’s QR code to snag a pair of tickets to one of the year’s hottest shows.
To kick things off, Dove hosted an exclusive pop-up concert on Tuesday, April 1st with iconic genre-defying duo SOFI TUKKER at Silo in Brooklyn, NY. More than 400 fans lined up to test out the new Dove Whole Body Deo collection while rocking out to epic beats.
Hot Seats launches on the heels of Dove’s Let Your Body Body campaign, celebrating real women through an iconic music track by Chika. The song is a fresh take on Khia’s 2002 anthem,
My Neck, My Back - reimagined to inspire body confidence and self-love. The campaign was teased as a :15 second spot during the first NFL game on Netflix on December 25th, 2024 and launched on January 8th, 2025. Because of the positive response, Dove recently dropped a new ninety second version of the track.
The campaign will run across TV, streaming, audio and digital media, supported by Mindshare. The ad was created and produced by Ogilvy UK, Ogilvy New York, Ogilvy Chicago & Ogilvy Social.Labs.
