Dove has launched its new spot to air during Super Bowl for Dove Men + Care, titled #RealStrength.
Created by The Marketing Arm, the heartwarming film showcases fathers and their children, and the tender moments they share as they grow up together. From getting stuck on monkey bars, to graduation, to the first scans of an unborn baby, the commercial hits home to child & father alike.
The film was produced by Stun creative and directed by Welcome to the Jungle (2013) director Rob Meltzer.