Donna Yan Joins TBWA\London as Strategy Director

TBWA\London has further added to its strategic firepower with the appointment of Donna Yan as strategy director. This move underscores the agency’s continued recent growth and focus on Disruption. It follows the recent additions of Annie Gallimore as managing director and Jesper Norgaard as Strategy Director. 

Joining from Wieden+Kennedy Amsterdam, her return to London reunites her with TBWA\London’s chief strategy officer, Raquel Chicourel, with whom she worked at Grey London. Together, they delivered Coca-Cola’s 2022 Christmas campaign, ‘Christmas Always Finds Its Way’ which won a Silver Cannes Lion for Entertainment. 

In her new role, Donna will bring a wealth of strategic expertise, specifically in innovative thinking and a proven ability to craft culturally resonant, award-winning campaigns that drive both brand transformation and business growth. 

She will report directly to Raquel Chicourel and collaborate closely with Paul Jordan, ECD, and the Pladis team, as well as being an instrumental part of the strategy team for beloved brands such as McVitie’s and Jacob’s. She aims to elevate TBWA\London’s iconic platforms, pushing the boundaries of strategic thinking.

Donna joins from Wieden+Kennedy Amsterdam, where she led culturally impactful campaigns for brands such as Zalando and Samsung. Previously, she held strategy director roles at Grey London and Saatchi & Saatchi Australia. 

Donna Yan, strategy director at TBWA\London, said, “The trajectory of TBWA\London is truly inspiring—the agency is buzzing with outstanding work, and it feels like the perfect moment to contribute to a place that’s on the rise, doing the kind of work I love. I’ve always admired TBWA’s unwavering commitment to Disruption, and I’m excited by the limitless possibilities for the campaigns we can create here. Working with Raquel again, who has been an incredible mentor, is an opportunity I simply couldn’t pass up.”

Raquel Chicourel, CSO at TBWA\London, said, “Donna is a strategist who truly embodies Disruption at its finest. Her extraordinary work for brands like Zalando and Coca-Cola demonstrates her exceptional talent and vision. She has a proven track record of delivering award-winning campaigns and driving brand transformation. We’re thrilled to have her bring that same energy, ambition, and strategic brilliance to TBWA\London.”