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Domino's Sounds the Alarm with Emergency Pizza Program

09/10/2023
Advertising Agency
Boulder, USA
1.2k
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WorkInProgress campaign sees US customers earn a free medium two-topping pizza to use whenever they need it most

When life gives you lemons, Domino’s gives you free pizza. Domino’s Pizza Inc., the largest pizza company in the world, is introducing Domino’s Emergency Pizza: a program that offers a free medium two-topping pizza to customers to use whenever they need it most.  

“Perhaps you burned dinner, the power went out or maybe your in-laws just dropped in without notice – whatever your emergency situation, Domino’s believes a free pizza can make anything better,” said Kate Trumbull, Domino’s senior vice president – chief brand officer. “Why did we launch Domino’s Emergency Pizza? With so much uncertainty in everyday life, we believe everyone needs a pizza pick-me-up at some point! The hardest part may just be deciding when to use your Emergency Pizza!” 

Any Domino’s customer who places a qualifying online order can earn an Emergency Pizza from now through Feb. 11th, 2024. Customers can then redeem it from their Domino’s Rewards account. Domino’s recently launched Domino’s Rewards, its new and improved loyalty program, which gives members even more opportunities to earn and redeem points, as well as exclusive access to member-only deals like Emergency Pizza. 

“It’s a universal truth that a free pizza can make just about any bad situation better. Which is why Domino’s is giving everyone in the country the opportunity to get a free Emergency Pizza. Whether a bird stole your sandwich, or you stubbed your toe, the piece of mind that you’ve got a free pizza in your pocket can go a long way in turning your day around.” said Alex Berry, senior art director at WorkInProgress. 

“A free pizza can’t fix all your problems. But it can make you feel a little better about them. Would you rather be someone who painted their entire wall the wrong colour or someone who painted their entire wall the wrong colour but also had a free pizza?” added Tyler Burton, senior copywriter at WorkInProgress.

How to Earn and Redeem a Domino’s Emergency Pizza 

  • Place a delivery order online, or a digital carryout order of $7.99 or more. Customers will automatically earn a Domino’s Emergency Pizza after the order goes through. 
  • To claim their Domino’s Emergency Pizza, customers must sign into or join Domino’s Rewards within seven days. 
  • They should then visit the 'My Deals & Rewards' page under their Domino’s Rewards account to redeem their Emergency Pizza within 30 days. 

To sign up for Domino’s Rewards, visit here. For more information about Domino’s Emergency Pizza program, visit here

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