Domino's Pizza of Canada's Latest Ad Takes on Any Challenge

Domino's Pizza of Canada today debuted new creative in a new advertising campaign made expressly for the Canadian market. Their ‘Pizza Over Everything’ creative platform proudly declares Domino's commitment to delivering Canadians a hot, great tasting pizza every single time with hand-crafted dough, fresh ingredients and fast delivery.

The campaign is out now across the country in English and French and includes a broadcast spot supported by media across digital and social channels with out-of-home placements to follow. lg2 led creative and strategy development, with the creative being adapted for digital channels by Bounteous and for print by Impact Marketing. Genuine Media led the TV and out-of-home media buy, with Bounteous leading the digital media.

“We are thrilled to speak directly to Canadians in this campaign so we’re leaning into what sets us apart—going out of our way to deliver a better pizza experience for our customers through made-to-order pizzas with fresh, hand-crafted dough, fresh ingredients and reinforcing that only Domino’s delivers Domino’s,” said Ken Harrison, chief marketing officer at Domino's Pizza of Canada.

“We know that Canadians are passionate about pizza and that fun should be a key ingredient in the best pizza moments,” said Rana Chatterjee, creative director of lg2 Toronto. “This campaign focuses on great pizza experiences that are made relatable by the Domino’s commitment to always over-deliver.”