Domino's Makes Pizza Delivery More Convenient with Pinpoint Delivery
Domino's Pizza Inc. is bringing more convenience than ever to delivery customers across the US. The largest pizza company in the world is introducing Domino's Pinpoint Delivery: a new technology that allows customers to receive a delivery nearly anywhere, including places like parks, baseball fields and beaches, just in time for the start of summer. How does it work? It's easy! Customers with the Domino's app can select Domino's Pinpoint Delivery, drop a pin on the map and get pizza delivered virtually anywhere!
"Domino's is proud to be the first quick-service restaurant brand in the US to deliver food to customers with the drop of a pin," said Christopher Thomas-Moore, Domino's senior vice president – chief digital officer. "We're always striving to make customers' experiences even better and more convenient, and Domino's Pinpoint Delivery does exactly that."
With Domino's Pinpoint Delivery, customers can receive their order at a countless number of dynamically created hyper-local spots without a typical address. Domino's Pinpoint Delivery allows customers to track their order with Domino's Tracker, see their driver's GPS location, view an estimated time of arrival and receive text alerts about their delivery. Domino's will also alert customers when their delivery expert arrives at the pickup spot, at which time they can activate a visual signal on their phone, which will help the driver spot them.
To support the brand’s latest delivery technology, Domino’s and AOR WorkInProgress are launching an integrated campaign that highlights the magic of getting pizza delivered with the drop of a pin, almost as if it's dropping right out of the sky. The :30 and :15 show ‘Piedivers' falling through the air and delivering to some of summer’s most popular outdoor locations including parks, beaches and marathon races. The campaign will officially go live on 6/26 and run across linear, CTV, and digital through August.
"Domino's has a long history of innovating within the delivery space, dating back to 1960 - from pioneering pizza delivery to launching the industry-first Domino's Tracker, and rolling out the largest electric pizza delivery fleet in the country," said Christopher. "Delivery innovation is at the core of who we are, so we're thrilled to give customers a new delivery option by allowing them to receive their order nearly anywhere, with the drop of a pin. No address? No problem. With Domino's Pinpoint Delivery, customers can get their favourite menu items just about wherever their adventure takes them – whether they're soaking up the sun at a beach or having a picnic with friends in the park. Domino's Pinpoint Delivery makes enjoying pizza more accessible than ever."
