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Creative in association withGear Seven
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Domino's Is Ploughing Snowy Roads That Get in the Way of Hot Pizza

04/12/2023
Advertising Agency
Boulder, USA
106
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Pizza brand and WorkInProgress help US cities clear wintry streets across the country

Domino's Pizza Inc., the largest pizza company in the world, believes nothing should stand in the way of carrying out a hot delicious pizza, including snowy, cold weather. That's why we're going above and beyond for pizza lovers, by awarding half a million dollars in grants for snow ploughing, so that carryout customers can have access to hot pizza, even on the coldest, snowiest days. Nominations open up today for up to 20 cities to get $25,000 in snow ploughing grants, all in the name of ensuring that hot pizzas are accessible for carryout customers this winter.

“At Domino's we've made delivery cars with warming ovens built in, paved roads to get your pizza home hot and in perfect condition, and offered pizza insurance for when anything goes awry," said Joe Jordan, Domino's president of US and global services. "To us, nothing should stand in the way of getting a delicious pizza, including snowy, cold weather. So yes - you heard it right: a pizza company is actually helping to ploughing roads."

Customers can visit here to submit the zip code of their hometown for a grant. The nomination period is open from Dec. 4th, 2023, - Jan. 21st, 2024, and is limited to one submission per email address. Domino's will name selected towns on a rolling basis throughout the program to make sure grants are awarded during the winter season; towns chosen will be announced as soon as mid-January.

Domino's has already worked alongside three municipalities to help their ploughing efforts this winter season, including Erie, PA; Marquette, MI and Manhattan, MT. Twenty communities that accept their award will not only get funds to pay for clearing snow on wintry days, they will also get a winter-themed Domino's Ploughing for Pizza kit, including winter hats, scarves, snow measuring stick and sign, vehicle magnets and other themed items, including $200 in Domino's gift cards, so plough drivers can warm up with hot pizza after a cold, hard day of work. The chosen municipalities will be listed on the Plowing for Pizza website, which will also feature images and footage from the ploughing locations.

“Domino's is a brand that will go to extreme lengths in the name of pizza. In 2018, we paved potholes in all 50 states, all so that carryout pizzas anywhere got the smooth drives home they deserved. It only made sense to take it one step further and plow roads this winter, so that people craving something hot and melty on frigid days could get to Domino's and bring home a freshly baked pie.” said Kelly McCormick, creative director at WorkInProgress.

Nomination period ends 1/21/24 or when all available Funds have been claimed. Must be 13+ years of age to make a nomination; eligible minors should have parental consent to participate. Limit one (1) nomination per person, per email address. Void where prohibited by law. For full details, see Terms here

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