Domino's Campaign Takes the Risky Business Out of Ordering

After gathering information from focus groups, customers told Domino's they wanted to take the 'Risky Business' out of ordering a pizza so they could be prepared for its arrival, including being dressed.

Matt Lenski has hooked up with Crispin Porter to lovingly recreate Tom Cruise’s legendary dance from the 80s classic. Unfortunately Tom was unavailable for the shoot but luckily 'Hamilton' actor and former winner of 'Dancing with the Stars', Jordan Fisher, was able to very comfortably fill Tom’s compact shoes (or should that be white sports socks).

Matt worked with DP Toby Irwin to replicate the original look and film grain as closely as possible and the location choice, production design and pink dress shirt complete the expert re-creation.

A final touch is the casting of Curtis Armstrong who played Tom’s best friend in the original film cameoing as the Domino’s delivery guy.