Halloween is a Drag in Global Baileys Campaign

Just in time for Halloween, Baileys have launched their new global campaign starring three drag queen witches. It’s an all-star cast with Veronica Green and Tia Kofi from RuPaul’s Drag Race UK alongside London drag star Asia Thorne. As the rain lashes down outside their campy gothic apartment, our three witches find themselves all dressed up with nowhere to go. But their luck turns when they discover they have all the ingredients to conjure up a Baileys S'Mores Martini Cocktail at home.

For Camila Zapiola, a dedicated Drag Race aficionado, directing three incredibly talented drag queens was the dream job. Wardrobe stylist Taff Williamson and make-up artist Natasha Lawes collaborated with the queens to craft witch looks ready for the runway without a pointy hat or a broomstick in sight.