SOHO, NYC-based Dominique Ansel Bakery partnered with Bailey’s liqueur to create a swirl hot chocolate kit for a dose of sweetness this holiday season, in a film produced by Team Bubbly. As families gather together once again, the teams set out to craft a special cause to celebrate.
The campaign reminds us to celebrate and enjoy spending time with our families this holiday season through chocolate. This one-of-a-kind kit is non-alcoholic and invites the senses to enjoy a creamy hot chocolate ganache with a silky Bailey’s cream on top, finished with a little swirl for an extra sweet touch. The short film shows Dominique Ansel himself creating the drink and guiding users through the process, highlighting the correct ingredients at each step and demonstrating how the drink should look when finished.