Rose Byrne and Bobby Cannavale Return for Domain Campaign via Howatson+Company

Rose Byrne and Bobby Cannavale return for Domain’s latest campaign created by Howatson+Company. 

This is the second chapter building on the strength of Domain’s ‘Know what we know’ platform, featuring Hollywood couple Rose Byrne and Bobby Cannavale.

The campaign continues the story of a hapless couple making all the wrong moves in property as they try to navigate the market without Domain. The couple use unusual tactics in an attempt to gather intel, trying unsuccessfully to give themselves the upper hand.

“So, it isn’t just comedy for the sake of it. The joke is born from a category truth that people go to great lengths / do dumb stuff to find things out about properties — then in swoops Domain as the source of knowledge,” Richard Shaw, deputy chief creative officer, Howatson+Company told LBB. 

 

“It’s a simple construct and that’s what makes it so fun to write and hopefully watch.”

As with the first iteration of the campaign, assets were used to tell the story across a range of Domain touch points. The campaign is a collaborative output of creative agency Howatson+Company, media from PHD and Domain's marketing team.

Heather McGovern, acting chief marketing officer, Domain said, "We know the property market can be tough on Australians, which is why we wanted to expand on the ways we’re able to inspire confidence along the property journey.

“As our campaign enters its third year, we’re highlighting several of Domain’s app features like property alerts, shared shortlists and price estimates, making it easier than ever to stay informed, compare options, and make confident decisions every step of the way.”

Richard explored some highlights from the campaign that included eating carrots and hummus with Rose Byrne and that time Bobby swore at him while the camera was rolling, but he’s pretty sure that was a joke. 

“The real highlight was having two people who work with Hollywood’s best script writers complement the craft of the scripts. We obviously filmed way more than you’ll ever see, but a genuine “these are really funny” was great to hear and for that complement our creative team Phoebe Gribble and Olive Jones Evans can take all the credit,” he said. 

“After the success of the first year, it’s exciting to be back with season 2. Again we’re demonstrating Domain’s understanding of the lengths people can go to, to navigate the property market, and how Domain can help. If only someone would tell Rose and Bobby to download the app."

The third year of the campaign ran through the funnel and includes film, OOH, radio, social, digital, product and more.