Doe-Anderson Launches Home Shopping Parody to Celebrate Roto-Rooter’s Plumber Pro Line

It’s a ‘Thanksgiving Day Special’ on “The Roto-Rooter Network” and Doe-Anderson’s latest creative work includes light-hearted social posts designed to introduce a “hot commodity” from Roto-Rooter’s so-called Plumbing Pro Line - Model 162: The Marcus. We learn from the show’s co-host banter that not only is this model “…Courteous, kind and always on time,” but available 365 days a year – even on holidays – a nod to the fact that Thanksgiving is the busiest day of the year for Roto-Rooter (and probably plumbers everywhere).

“Our goal on social with Roto-Rooter is always to be so relevant and interesting that people actually want to hear what a plumbing brand has to say,” said Miles Harvey, Doe Anderson vice president, group creative director. “The key is finding that perfect place where we're tapping into culture and bringing our brand positioning to life -- and Black Friday is exactly that. It's a big cultural moment. And it's the biggest day of the year for plumbing problems.”