Doe-Anderson Launches 2025 With Four New Clients
Doe-Anderson has announced that it has been selected as agency of record for Roper St. Francis Healthcare, including strategy, creative and media planning and buying responsibilities. The newest account win follows a formal competitive review.
The addition of the four-hospital, 1,900-physician system with nearly 7,000 employees brings the agency’s healthcare practice to five systems located in Indiana, Ohio, Kentucky, Virginia, and, with Roper St. Francis Healthcare, South Carolina.
Additional new Doe-Anderson client wins include:
Doe-Anderson was selected to introduce The Dot Experience, American Printing House’s (APH) re-imagined museum set to open in 2026, to the world. The experience is being designed and built with an unprecedented set of applied inclusive design standards with the aim to be the most accessible museum in the world.
Doe-Anderson is developing the come-to-market communications and marketing plan and accompanying creative standards for the one-of-a-kind client, and delving deeper into the world of truly inclusive design.
Association of State Dam Safety Officials
Doe-Anderson was selected to create a messaging platform akin to Smokey the Bear to raise awareness of the danger of low head dams. These dams attract unsuspecting outdoors people with inviting smooth horizon lines. However, the churning effect at the base traps even expert swimmers, claiming more than 50 lives a year in the US. The new campaign, scheduled to launch in 2026, will educate families and water enthusiasts for decades.
Finally, Buckeye Power Systems, a major Ohio-based power supplier, has tapped Doe-Anderson for digital media and website strategy and execution.
“We are excited to welcome Roper St. Francis Healthcare, The Dot Experience, ASDSO, and Buckeye Power Systems to the Doe-Anderson family,” said CEO John Birnsteel. “Our agency takes pride in building partnerships that last - our average client relationship spans over a decade. We look forward to helping these companies achieve long-term growth and success.”
