Doe-Anderson Becomes a Certified B Corporation

Doe-Anderson is joining a global community of companies using business for good by becoming an officially Certified B Corporation. 

“B Corp certification is a recognition of the thoughtfulness and hard work the Doe-Anderson team has put toward creating a culture that embraces the long view,” said John Birnsteel, CEO of Doe-Anderson. “As the nation’s oldest independent advertising agency, we’re no strangers to building a sustainable business, but the framework that B Lab uses has really elevated us. We are operating by best-in-class standards that not only benefit our agency but, more importantly, our clients and our community.”

To receive the certification, Doe-Anderson underwent a rigorous assessment administered by B Lab that measures and verifies impact areas including governance, community, the environment, customers and workers.

“One of the great things about this certification is the opportunity to learn and improve our operations moving forward,” Lee Dorsey, president and chief operating officer of Doe-Anderson, said. “This is not something our company receives and then sets on a shelf. We are already executing plans to continue to get better.”

Since its founding in 1915, Doe-Anderson has made its name as an industry-leader in advertising and garnered a reputation for doing good. The agency has developed multiple community partnerships with nonprofits and educational institutes like Junior Achievement, the University of Louisville, Western Kentucky University and Leadership Louisville. Its All Hands program, launched in 2023, is dedicated to helping grow Black-owned small businesses by providing pro-bono branding, marketing and public relations consultative services.

“We welcome Doe-Anderson to the growing number of businesses committed to doing good while doing good business,” said Max Hayes, community growth manager at B Lab U.S. & Canada. “Their commitment to their employees and the communities in which they operate is admirable, and we look forward to seeing how they sustain their mission.”