Doe-Anderson has hired Tyler Norton as associate brand strategy director reporting to Jennifer Billiot-Garrett, Doe-Anderson VP, group brand strategy director.
Tyler comes on board from Indeed.com which he joined in 2019 and leaves as senior manager, brand strategy. Over the course of his career, Norton has worked with a range of global brands including Arby’s, NFL, Frito-Lay, Chuck E. Cheese's, The American Cancer Society and PayPal to name a few. Prior to Indeed.com, he worked at Edelman as a strategic planner and as a brand strategist at R/GA. He began his career as a Brand Media Intern at The Richards Group in 2012 while going full-time to University of North Texas. After graduation in 2013 he joined TRG as a brand media planner.
Jennifer noted, “With an impressively well-rounded background, Tyler will be of immense value to our clients and our agency. His passion for brand strategy, research, design and digital will be a great fit with our teams and clients who will appreciate his experience and strategy team leadership across all platforms regionally and globally.”
Tyler said he was drawn to Doe-Anderson by “the culture, the people and the work. I’m excited to join the team at this indie agency. We share a deep appreciation for building brands that affect people and culture in authentic, emotive and impactful ways.”
His primary focus will be Maker’s Mark, in addition to supporting Suntory Global Spirits at large. Tyler is based in San Antonio, Texas.