DNA Announced as Official Talent Partner of the Independent Agency Awards 2025
Brought to you by the Alliance of Independent Agencies, the Independent Agency Awards celebrate the incredible creativity, innovation, and effectiveness delivered by indie agencies across the UK. And at the heart of every award-winning campaign is one thing: talent.
That’s why The Alliance of Independent Agencies has partnered with DNA, a specialist agency renowned for connecting the most exciting creative, digital, and strategic talent with agencies and brands where they can thrive. As talent partner, DNA will shine a spotlight on the people behind the work, championing the power of great agency culture and the importance of investing in the next generation of independent agency stars.
Ali Wallace, founder and CEO, DNA Recruit said, "I’m really proud to support the Independent Agency Awards 2025 as the Official Talent Partner. At DNA, we believe backing the industry means investing in the brilliant people who make it what it is, and being part of this event gives us the chance to do just that. Our work has always been about more than filling jobs; it’s about connecting agencies and brands with the people who help them build, innovate, and thrive. Partnering with the IAA to champion talent at these awards is a real reflection of what we stand for."
Terry Martin, managing director of the Alliance of Independent Agencies, added, "We are delighted to welcome DNA as our Official Talent Partner. Their deep understanding of what makes independent agencies unique — and their passion for championing outstanding talent — makes them the perfect partner for this year’s awards. Talent is the lifeblood of our industry, and together with DNA, we’re excited to celebrate those who drive our agencies forward."
This year’s show promises to be bigger and bolder than ever, with winning entries showcased live at MAD//Fest on the Hexagon Stage. Expect powerful insights, bold ideas — and a celebration of the independent spirit that drives our industry forward.
Winners will be revealed live on 1st July at MAD//Fest London.
Tickets can be purchased here.
