Dispensing Billboards Offer HEINZ Ketchup Outside Restaurants that Refuse to Serve It

As nearly four out of five people (88%) prefer HEINZ Ketchup over other brands’ when eating out, there’s nothing more frustrating than being stuck at a restaurant without it. Starting April 2nd, HEINZ tackles this common ketchup catastrophe in its latest creative campaign, 'Smack for HEINZ,' by rolling out smackable boards dispensing HEINZ Ketchup outside restaurants not serving the fan-favourite sauce. This also debuts via OOH, film, digital experience and social media.

HEINZ knows the irrational love its fans have for their favourite ketchup, as evidenced by its iconic bottle smack. However, some restaurants around the world refuse to serve the beloved condiment, spurring the brand to reimagine the HEINZ smack and turn it into a way for fans to let out their frustration and get the ketchup they crave. 

How it comes to life 

Chicago is known for ketchup controversy, so HEINZ brings its smackable billboards outside restaurants around the city – from the fast-food chain known for not serving HEINZ (you know who you are) to a local hot dog joint that dishes out hot dogs with a side of attitude.

HEINZ lovers can report restaurants nationwide that refuse to serve their beloved ketchup by visiting here. For a select number, the brand will deliver on their ketchup cravings with pop-up billboards outside the reported restaurants. Featuring embedded QR codes, fans will be able to digitally 'Smack for HEINZ' and redeem a personal stash of HEINZ Ketchup to keep on-hand for the next time they dine there.

Via the campaign film, the brand takes on famous anti-HEINZ Ketchup restaurants across the country – from the oldest hamburger joint in the US to various hot dog stands – proving the lengths HEINZ fans will go to get their beloved ketchup.