Havas Worldwide Chicago have launched their new March Madness ad campaign for DISH Network. The campaign features Rebel Wilson as the voice of the new DISH mascot - a sassy kangaroo. The mascot makes her first appearance in a funny spot running in advance of March Madness, which marks HWW's Chicago's first work for DISH.
The TV spot, “Mobile Basketball,” is supplemented by social media activations on Facebook and Twitter, also featuring the new mascot.
Credits
Mobile Basketball TV:
Chief Creative Officer: Jason Peterson
Account Lead: Paul Marobella
Executive Creative Director: Carl Rogers
Strategy Director: Anna Newburn
Creative Director: Ecole Weinstein
Associate Creative Director: Benny Jackson
Copywriters: Chelsea Berger, Beckett Short
Broadcast Producers: Dave Evans, Elizabeth Hodge, Amanda Clay
Production House: MPC
Fight Song Digital:
Chief Creative Officer: Jason Peterson
Account Lead: Paul Marobella
Executive Creative Director: Carl Rogers
Strategy Director: Anna Newburn
Strategy Director: Katrina Greenwood
Creative Director: David Cuesta
Associate Creative Director: Benny Jackson
Art Director: Arthur Czerep
Copywriters: Eric Kripas, Beckett Short, Chelsea Berger
Broadcast Producers: David Evans, Joe Tipre, Elizabeth Hodge, Amanda Clay
Account Leads: Ryan Cisler, Marissa Jaeckel