Discover Your Destiny with Star Wars OREO Cookies

Today, the OREO brand, in collaboration with Lucasfilm, announced the release of Special Edition Star Wars™ OREO Cookies. The two iterations of the Star Wars™ OREO Cookie Packs are wrapped in identical exterior packaging, but each pack contains a single colour creme that symbolises either the dark side or light side of the Force. Even better? A playful twist: fans won't know what side they're on until they open it!

"The tremendous fandom between Star Wars™ and the OREO brand has made this strategic partnership such a fun collaboration and we hope fanbases of both communities are just as excited about the launch of Star Wars™ OREO Cookie Packs as we are," said Colleen Bowker, Brand Manager, OREO Canada. "The OREO brand always strives to connect with our dedicated fans in new and unexpected ways through culturally relevant moments – making this partnership between two iconic properties such a natural fit."

When fans open their packs, and discover their destiny, they'll be greeted with either dark side or light side Star Wars™ OREO Cookies with red creme or blue creme, respectively, that's infused with "kyber" sugar crystals inspired by the crystals found in a LIGHTSABER™. On each cookie, fans will find embossments of corresponding dark side and light side characters such as Darth Vader, Darth Maul and a stormtrooper for the dark side pack, or Luke Skywalker, Yoda, and Princess Leia for the light side pack, with 10 characters each across the two varieties of the Special Edition Star Wars™ OREO Cookie Packs — 20 characters total.  

The Star Wars™ and OREO Cookie lore goes even deeper if you take a closer look at the packaging art. As an homage to the franchise, the Star Wars™ OREO Cookie Packs feature original character artwork beautifully hand-painted by the legendary illustrator Greg Hildebrandt, an iconic Star Wars™ poster artist since 1977.

The new Star Wars™ OREO Cookie will begin rolling out at retailers nationwide starting June 10. The packs will be available only for a limited time, while supplies last.

For more information and updates on the Special Edition Star Wars™ OREO Cookie Packs, fans can go to OREO-STARWARS.ca and follow OREO® on Instagram @OREO_Canada to be among the first to know about future brand news.