Directorz' Jeff Bednarz for Traveltex.com

As bold and unique as the state it promotes, the new Texas Tourism campaign directed by Jeff Bednarz for agency Slingshot, recently launched on cable networks nationwide. “Great Outdoors,” “Live Music” and “Cowboys” highlight just a few of the amazing adventures that await travelers in Texas, from majestic vistas, to music country – a place that inspires exceptional music in all genres. Each spot concludes with an invitation to discover more at the Texas Tourism passport to the region: www.traveltex.com.

 

 

 

 

Director Bednarz and his crew traveled throughout the state for 15 days to film a range of experiences, from natural wonders to those created by Texans. “The state of Texas is so vast and so diverse, and people are wonderfully intriguing wherever you go,” says Bednarz. “As we embarked on the project, I looked at Texas – my home – as a different land, and through this road trip we enjoyed, and captured, just some of the awe-inspiring discoveries that await travelers.” 

 

To find out more about Jeff Bednarz and Directorz, please visit www.directorz.net.

 

Credits

 

Client: TEXAS TOURISM

Office of the Governor

Economic Development and Tourism

Director of Texas Tourism Brad Smyth

Deputy Director of Texas Tourism Tim Fennell

Advertising Coordinator Jenny Poon

Advertising Specialist April Bear

 

Agency: SLINGSHOT

VP, Account Services Tony Balmer

Group Account Director Drew Holmgreen

Account Supervisor Danielle Rector

Account Executive Rachel Massey

ECD Susan Levine

Art Director Clay Coleman

Executive Producer Ann Vorlicky

 

Production Company: Directorz

Director: Jeff Bednarz

DP: Mark Thomas

EP: John Gilliland

 

Editorial/Post: Lucky Post

Editor: Marc Chartrand

Sound Design: Scottie Richardson