Director X Returns to m ss ng p eces

Production company m ss ng p eces has announced that Julien Christian Lutz, pka Director X, has rejoined the company’s roster for US commercial representation. He is best known for his graphic and visually distinctive work across music videos, commercials, television, and film.

Director X is one of the most iconic music video directors working today, having helmed more than 150 videos for legendary artists such as Drake, Rihanna, Rosalia, Kendrick Lamar, and Kanye West, among many others. He has received awards and accolades for his work over the years, including two MTV Music Video Awards for Best Hip Hop Video (Hotline Bling, Drake) and Best Collaboration (Work from Home, Fifth Harmony), BET Hip Hop Award for Best Video Director, a BET Award for Video Director of the Year, and a Juno Award for Music Video of the Year. 

Director X’s brand clients include Mercedes, Tinder, Hyundai, Spotify, Foot Locker, eBay, GAP, and Apple Music. He has also directed episodes of television series like Cross on Amazon Prime and National Geographic’s Genius: MLK/X. As a filmmaker, Director X debuted his first studio feature film for Sony Pictures, the action crime thriller Superfly, produced by the esteemed Joel Silver (The Matrix, Sherlock Holmes). As an artist, he has created installations for Toronto’s Nuit Blanche: Death of The Sun, which was also featured in Drake’s 'Boy Meets World,' European tour and 'Life of The Earth,' in collaboration with the Ontario Science Centre. 

Using his platform for social change, Director X founded Operation Prefrontal Cortex, an initiative to reduce Toronto’s gun violence through mindfulness and meditation. An insightful speaker, his talks cover creativity, innovation, wellness, and community and explain how bettering ourselves and those around us can ensure a more peaceful, compassionate world.

“The team at m ss ng p eces is world-class,” said Director X. “I’m happy to be working with them again to push boundaries, create meaningful work, and ultimately continue to inspire.”

“There are few directors who have engineered more moments of cultural genius than Director X. Over and over, he’s made magic with artists and brands that doesn’t just break through, it becomes the conversation,” said Kate Oppenheim, managing partner at m ss ng p eces. “Collaborating with Julien was a personal career highlight for me and I am beyond thrilled to have him back at m ss ng p eces.”