Director Jamie Webster Joins Imposter for US Representation

​Imposter has signed acclaimed Canadian director Jamie Webster for exclusive representation in the United States, further expanding the company’s roster of visionary talent with a filmmaker whose work fuses emotional depth with technical versatility.

Founder of Toronto-based production company Common Good, Jamie brings a refreshingly multifaceted approach to storytelling — one rooted in real-world experience and a deep curiosity for culture, performance, and image-making.

“From competitive ski racing to cage fighting in the Cayman Islands, Jamie Webster is easily one of the most fascinating and well-rounded people we know,” said Imposter managing director Avtar Kay. “His impressive body of work immediately caught our eye—his background fuels a filmmaking style that’s both visually striking and emotionally grounded. Whether he’s capturing quiet human moments or dynamic worlds, Jamie brings a nuanced, personal understanding to every frame. He’s a storyteller with soul, and we’re lucky to have him.”

Jamie’s US signing builds on a strong directorial career in the Canadian commercial market, where he’s developed a reputation for sophisticated, performance-driven work and distinctive world-building. He has directed award-winning campaigns for major brands like Salomon, Canada Goose, and McDonald's, and continues to experiment with genre, format, and visual tone.

“The creative energy at Imposter immediately felt right,” Jamie said. “Avtar truly champions directors’ visions, and the intentionally small roster sealed the deal for me. Each voice is distinct and thoughtfully curated, no overlap, just originality, which is rare and hard to achieve. Their flexible structure creates space to produce great work across different paradigms, resonating with me as a director who thrives on non-traditional creative challenges.”

Jamie’s directorial range is a key part of his creative appeal. With roots in experiential and immersive storytelling, he is comfortable directing across formats — from high-concept live action and editorial to animation, VFX and even stop-motion. According to Imposter executive producer Mercedes Allen Sarria, that kind of creative dexterity is a rare asset.

“I’m always looking for directors who can flex across disciplines, and Jamie can do it all,” said Mercedes. “I wouldn’t be surprised if he could pull it all off while running a marathon backwards with a drone in tow — he’s that unique. We are genuinely excited to partner with someone who brings this level of craft and curiosity to both live-action and experiential work.”

Drawn to projects that blur the lines between advertising, culture, and art, Jamie enjoys lending his directorial voice to campaigns that resonate with contemporary aesthetics and subcultures, especially in fashion and design.

“My most fulfilling work often emerges from situations where brands look to tap into culture in smart, stylish ways,” he said. “These projects offer more creative flexibility and room to collaborate meaningfully. I’m also passionate about performance direction, having spent the last six years refining my skills with masters like Judith Weston and John Strasberg. I’m eager to take on more performance-driven, visually dynamic work as my career evolves.”

His creative process is shaped by a broad spectrum of influences, with inspirations ranging from Persona and My Own Private Idaho, to Streetwise and Pee-wee’s Playhouse, underscoring his unique mix of sophistication and playfulness.

“I tend to find my most creative ideas when I bring in inspiration from outside of film,” he explained. “Art galleries, reference libraries, museums, or the immersive work of studios like Nonotak — that's where my mind opens up.”

Looking ahead, Jamie is already working on a new collaboration with a well-known fashion designer and one of his favourite shoe brands, although details remain under wraps for now.

With Imposter now representing him in the US, this director is poised to bring his boundary-pushing, soul-filled filmmaking to a wider audience — and to a new chapter of creative opportunities.