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Director Harry George Hall Continues to Challenge Body Conventions for Sure Deodorant

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Fresh Film director's latest work demonstrates the pure joys of feeling the body move

Director Harry George Hall Continues to Challenge Body Conventions for Sure Deodorant

Fresh Film Director Harry George Hall’s latest film for the Sure Not DoneYet campaign continues to challenge the perceived conventions of how bodies should look and move in sport and on camera.

The sensitive film demonstrates the pure joy of feeling your body move. Harry’s background as a photographer comes into play, capturing portraiture of genuine intimate moments that depict the joy in losing yourself and everything in and around you in the freedom of movement. 

Harry shot the TV, stills and digital campaign for his films for this project.

The series of films celebrate diversity in movement, communicating to all genders, ethnicities, ages, body types, and perceived abilities. Reinforcing Sure’s mission to give everyone confidence to move and keep moving. Helping people smash their limits and to keep on smashing them.

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Production Company: Fresh Film

Director/Campaign Photographer: Harry George Hall

Executive Producer: Kim Griffin

Producer: Richard Carter-Hounslow

Production Manager: Louise Jackson

DOP: Tony C Miller

Editor: Isaac Bell

Grade: Nick Dalby

Post Production: Unit

Music: Big Sync

Genres: People

Categories: Beauty & Health, Dental Care

Fresh Film, Fri, 13 May 2022 08:25:59 GMT