Dikembe Mutombo's 4 1/2 Weeks to Save the World

According to Mayan prophecy, the world is set to expire on December 21, 2012. With only 4 1/2 weeks to the end of the world, Old Spice has recruited arguably the best defender of all-time – NBA legend and global ambassador Dikembe Mutombo – to save the planet from its impending peril!

 

In a new digital campaign promoting its Champion scent, Old Spice today launched Dikembe Mutombo's 4 1/2 Weeks to Save the World, a real-time, embeddable digital video game, where Dikembe Mutombo will embark on weekly globe-saving missions based on current news happening and events (featured in the narrative and gameplay) that could be considered signs that the Apocalypse is coming. Check out levels 1 and 2 of the game at www.oldspicesavestheworld.com.

 

Old Spice's fans will also play a major role in helping save the universe. All points earned and submitted over the duration of the 4 1/2 week game will power a wood carver engineered to draw additional rings on the Mayan Calendar.