senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Devo’s Mark Mothersbaugh Gets Animated in Inspiring Google Play Short

02/03/2015
69
Share
BBH LA & Manson bring the Devo frontman to life in partnership with California Sunday

BBH LA & Google Play have launched the new 'California Inspires Me' campaign, an ongoing partnership with Pop-up Magazine's publication, California Sunday, celebrating how the state of California has shaped careers of successful artists. Previous installments included pieces on Jack Black, Mike Mills, and Thao Nguyen. 

For the February issue, the team interviewed Devo’s Mark Mothersbaugh. In his video piece, animated by Madrid-based directing duo Manson, he talks about growing up legally blind and the wonders of seeing clearly for the first time, his disdain for music until he saw the Beatles live on the Ed Sullivan Show, and how the Kent State tragedy impacted his band and influenced their name choice. As art purists, the band was surprised by all the record label attention they received after the band hit it off big with “Whip it.” They never thought of music as making a hit single, they just wanted to share their message. 



Brand
Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from
Family Reunion
Kids of Immigrants
21/11/2024
1
0
More Than Insurance
Chubb Insurance
21/11/2024
3
0
Switch to Square
Square
21/11/2024
2
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0