senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Deutsch LA Spotlights Homelessness in Global Campaign with Google, the United Nations and Tribeca Film Festival

06/08/2020
Advertising Agency
Los Angeles, USA
231
Share
The ad campaign and seven-minute documentary rallies global citizens together in the fight to end poverty in all its forms

Deutsch LA, in partnership with Google, the United Nations, and Tribeca Film Festival, has launched a pro bono ad campaign aimed at highlighting one of the UN’s Sustainable Development Goals (SDGs): poverty. 

The UN identifies SDGs every year to help achieve a better and more sustainable future for all. Google/YouTube tapped eight creative agencies and eight filmmakers to create video ad sequencing campaigns to highlight and raise awareness for various SDGs.

Directed by award-winning director Smriti Mundhra, 'Unskippable' is both an ad campaign and a seven-minute documentary that rallies global citizens together in the fight to end poverty in all its forms. Featuring actor and trans activist, Theo Germaine, the campaign uses sequential storytelling - via YouTube’s video ad sequencing - as a mechanism to challenge stereotypes and encourage citizens to see the homeless community as human and rethink skipping over the content as most would with pre-roll ads. 


Agency / Creative
Production
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Deutsch
Relive the '90s
Taco Bell
31/10/2024
84
0
Bridging the Chicken Divide
Taco Bell
26/09/2024
34
0
Deutsch Animation
Deutsch
25/09/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0