Deutsch LA, in partnership with Google, the United Nations, and Tribeca Film Festival, has launched a pro bono ad campaign aimed at highlighting one of the UN’s Sustainable Development Goals (SDGs): poverty.
The UN identifies SDGs every year to help achieve a better and more sustainable future for all. Google/YouTube tapped eight creative agencies and eight filmmakers to create video ad sequencing campaigns to highlight and raise awareness for various SDGs.
Directed by award-winning director Smriti Mundhra, 'Unskippable' is both an ad campaign and a seven-minute documentary that rallies global citizens together in the fight to end poverty in all its forms. Featuring actor and trans activist, Theo Germaine, the campaign uses sequential storytelling - via YouTube’s video ad sequencing - as a mechanism to challenge stereotypes and encourage citizens to see the homeless community as human and rethink skipping over the content as most would with pre-roll ads.