Deutsch LA Hires Tom Pettus as EVP, GCD

Deutsch LA announced today that it has hired Tom Pettus as EVP, GCD. Tom will act as creative lead in charge of social platforms across all accounts, and he will also lead HTC.

Tom comes to Deutsch LA from INNOCEAN, where he was VP / Creative Director. In that role, Tom provided creative direction and leadership for brand work produced for the agency’s clients, with an emphasis on digital platforms.

“Our mission continues to bring on the best, most proven talent there is – we see that as talented creative people who can execute on our ‘make it original, make it shareable’ filter. Tom has a long track record of doing just that and we’re so excited to welcome him to the team,” said Pete Favat, Chief Creative Officer.

Prior to joining INNOCEAN, Tom has been an award-winning writer, with over ten years of experience working at some of the most prestigious agencies, including R/GA, Crispin Porter + Bogusky and Media Arts Lab. During that time, his work for Nike, Apple, Best Buy and Domino’s has earned top awards at Cannes, The CLIOs, The ANDYs and London International Awards.