senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Deutsch & Krylon Spray Paint Team Up to Hold First Ever Pinterest Yard Sale

12/08/2015
Advertising Agency
Los Angeles, USA
234
Share
Agency heads on 690-mile road trip where old, rusty items will be bought and transformed using Krylon paint

A little spray paint can go a long way, sometimes even 690 miles! Krylon spray paint, with the help of Pinterest, brings you the '127 Sale.' A 690-mile road trip through the world’s longest yard sale where old, rusty items will be bought and transformed using Krylon paint. 

From August 6th through 9th, Krylon sponsored the 127 yard sale. Through Alabama, Georgia, Tennessee, Kentucky, Ohio and Michigan, up to 5000 vendors set up shop for hundreds of thousands of shoppers. 

Along the way, TV host Amy Devers, American furniture designer, carpenter, and design blogger met vendors, found great deals, and made a total of 127 old items look new again with COVERMAXX and other Krylon products. 

All revamped items are now available for sale on Pinterest in the first ever Pinterest Yard Sale, using Buyable Pins to make a commerce friendly experience! Dubbed, “one of the greatest selling engines ever devised,” Pinterest’s Buyable Pins are taking engagement to the next level. Krylon is one of the first brands of their kind to use the Buyable Pins feature, making this collaboration a unique one. 

All sale proceeds will benefit the Charity Wings Art & Craft Center. 


Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from Deutsch
Relive the '90s
Taco Bell
31/10/2024
84
0
Bridging the Chicken Divide
Taco Bell
26/09/2024
35
0
Deutsch Animation
Deutsch
25/09/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0