Dennis Bono Appointed General Manager of Strategic Purchasing Non-TV at Mediaplus

Since mid-April, Dennis Bono has been the new General Manager of Strategic Purchasing Non-TV in the Mediaplus Group, a subsidiary of the Serviceplan Group. From now on he is responsible for all bilateral negotiations as well as for negotiations in the Austrian market. In his new position, he represents the interests of Mediaplus in the MagnaGlobalMediaplus purchasing company and will continuously expand the New Business segment.

Dennis Bono had already become familiar with the work of the Mediaplus Group between 2007 and 2011, when he worked there as a group leader for TV planning, tasked with extending the Group’s central TV planning. Bono subsequently worked as a Purchasing Director at the media agency Havas Media in Frankfurt and as a Senior Trading Manager at the media company GroupM Schweiz, before returning to the Mediaplus Group in 2017. 

“I’m really happy to be back at Mediaplus in Munich after seven years. For me, Serviceplan as an umbrella brand, and Mediaplus as a media expert, stand for the will to make things different, more innovative and intelligent. Furthermore, thanks to the progressing internationalisation of Mediaplus and the ongoing expansion of our core competencies, there are lots of new challenges that need to be addressed, and I’m looking forward to handling them,” says Bono. 

Andrea Malgara, Managing Director of the Mediaplus Group, sees in Dennis Bono an expert in his field. “We are delighted to have won Dennis back and his high purchasing skills, which he’s built up at his many stops – most recently at GroupM – and we’re convinced that he and his existing team will take strategic purchasing at Mediaplus to a whole new level of development.”